Be Fully and Authentically You—No Matter the Situation
PUREformance Master Coaching With Stephen Salamunovich
On Stage, On Screen, in Court or in the Boardroom
Whether you’re performing for an audience of one or one thousand, you're stepping into your moment of impact, where every word, gesture, and expression has the power to captivate, inspire, and influence.
For those executives and entrepreneurs who need to deliver a crucial presentation, seasoned actors or those auditioning for the next breakthrough role, attorneys, dancers, musicians, athletes and entertainers looking to experience their personal excellence, Stephen knows the challenges you face. After his 35 years of unique experience, he knows how to help you solve them and experience joy and authentic freedom in your performances. And these techniques work quickly because they don’t add work, they remove blocks!!
The True Cost of Performance Pressure
Our neurology is set up to keep us safe. But our desire to do our best in performance too often brings its own challenges that get in our way. Many of us experience a cycle of self-doubt where we’re constantly evaluating our every move. This can lead to insecurity, performance anxiety, and other fears that limit our self-expression, resulting in inconsistent performances and missed opportunities. In today’s camera-ready world, this often has much larger consequences than just temporary embarrassment.
Performance & Brand Advisor to Elite Athletes
Stephen helps athletes build a transferable, credible presence that elevates interviews, sponsor engagements, and media appearances — amplifying both personal brand and endorsement opportunities. The same principles apply to high-stakes corporate, legal, and creative environments, proving the methods are universally applicable.
The PUREformance Approach with Stephen Salamunovich
Stephen Salamunovich has worked with hundreds of thousands of performers, from professional athletes, musicians, dancers and actors to corporate executives, trial attorneys, chefs, and entrepreneurs. Using his award-winning casting experience and decades of research in neurological and sociological performance science, he guides clients to be fully themselves under any pressure, on camera or on stage. This is a freedom they can take anywhere.
The PUREformance approach moves beyond externally-induced, surface level techniques to generate your authentic self as a presenter, performer, educator, or entertainer. Naturally—from within.
Get ready to light up the room when it’s your time to shine
When it’s your turn to step up to the stage — as a musician, actor, dancer, author, speaker, educator, entertainer, or sales professional — you know the spotlight is on you. You can feel the weight of the moment. This is about making your mark, leaving a lasting impression, and creating a sincere and authentic connection with your audience.
Stephen’s PUREformance Coaching recalibrates your performance by reconnecting you with your natural state of being where performance becomes easy and joyful.
This unique approach transcends mere technique, guiding you to a place where your performance is a genuine expression of your authentic self.
Express Yourself with Relaxed, Fearless Authenticity
The very desire to do well, can also be one’s undoing because fear can arise in direct proportion to that desire. By fully understanding how the mind-body connection influences your performance, we empower you with tools and exercises to overcome self-imposed limitations and unlock a newfound sense of freedom on stage, on the field, in front of an audience, or on camera.
So rather than add work, we remove blocks. So it’s faster and easier than other training techniques. When you escape self-judgement and other performance blocks, you truly connect with your audience and something magical happens. You start to express from the heart, and that's when the real connection begins.
Suddenly, it's not just about delivering a performance—it's about sharing a piece of yourself, touching hearts and minds, and changing lives along the way. And ultimately you experience joy, which was the reason you became a performer in the first place!
Testimonials
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![Kareem Abdul-Jabar]()
“You gave great advice that makes sense and is so simple! Thanks again for all your help with my Campbell’s Chunky commercial.”
Kareem Abdul-Jabbar — NBA All-Time Leading Scorer, Six-Time World Champion, Six-Time MVP
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“Stephen, your advice was pivotal to my full understanding of the audition process and what I should have been trying to achieve all along. Thank You!”
Bryan Cranston, Academy Award nominee, 2-Time Golden Globe Winner, 5-Time Emmy Award Winner
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"Stephen, your coaching truly elevated my delivery, particularly in a virtual setting. But, the true value of the sessions was that they have improved not only every subsequent speaking engagement but the overall clarity of every conversation I have. Your generosity, warmth, and kindness were icing on the cake. The essential tips you shared will stay with me for life."
Mary Smith Past President, American Bar Association and President, Task Force for American Democracy
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“Stephen, Your work with my clients has paid huge dividends and I’m really pleased to write this endorsement of your talents. Thanks again on behalf of everyone you worked with here! -Gratefully, Henry”
Henry "Bombastic" Bushkin, Noted Celebrity Attorney/Agent
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"You are a phenomenal coach and a serious force of nature! Your guidance helped me in preparation for multiple speaking engagements. Not only was your advice direct and effective, but it was also intuitive and sensible. You helped me to deliver my remarks with purpose and clarity. I have drawn upon your coaching/advice on multiple occasions since the first webinar you coached me on. I will remain forever grateful to you, Stephen!"
Kathleen Hamill, Former Senior Counsel, American Bar Association Task Force for American Democracy
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![Doug Jackson]()
“I had struggled with stage fright all of my life. Debilitating, paralyzing, irrational fear. Stephen has spoken profound truth to me and has been my coach in helping me experience freedom and joy when performing in front of people. He has helped me immensely and I am grateful. I highly recommend him to anyone who desires to be free of the mental and emotional lies that prevent one from functioning at their highest level. Thank you, Stephen. YOU ROCK!!!“
Doug Jackson -- Guitarist with the five-time Grammy Award-nominated band, Ambrosia, Kenny Loggins, Michael McDonald, Dave Mason, Al Stewart, Roberto Carlos, Bill Champlin, Edgar Winter, Stephen Bishop, and Gary Wright.
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“Stephen, I have worked with presentation coaches before, but what I loved about working with you was your approach to our sessions. Your focus on being present and fully authentic really helped me hone my story. By the time I got to my TED talk, I felt confident and incredibly well prepared – and it was thanks to the work we did together. And you made the process fun – and it took less time and I had fewer things to juggle. Your instincts to personalize my story and make it more evocative were also spot on. I feel like I accessed a new level in my storytelling because of our work together. Thank you!!!!!!”
Vikram Sami Director of Building Performance | AIA, BEMP, LEED AP, Olson Kundig Architects
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“You completely changed my point of access to the truth of the character. It streamlined my process and made it so much easier.”
Nick Robinson, Actor. “Jurassic World,” “Boardwalk Empire,” “Love Simon”
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![“Stephen has a rare gift for cutting through the noise and getting to the heart of what really matters. In just one conversation, he shifted my mindset in a way that stuck. His words were clear, honest, and exactly what I needed. I walked away with!"]()
“Stephen has a rare gift for cutting through the noise and getting to the heart of what really matters. In just one conversation, he shifted my mindset in a way that stuck. His words were clear, honest, and exactly what I needed. I walked away with focus, clarity, and a renewed sense of purpose.”
Casey Grillo, Drummer
3-Time Grammy Award-Nominated Band, Queensrÿche -
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“Above all other things, Stephen is authentic, and his integrity flows over into how he structures and runs his business. He is more interested in the success of his client than in his own needs and that brings results and a high level of satisfaction. In the last ten years I have built four successful virtual companies and hired probably close to a hundred consultants from time to time. That this is the first endorsement I have made on a public forum, should tell you everything. It is true to say that Stephen is now a friend more than he is a consultant to me, but such relationships come only from experiencing total quality, consistently.”
Trevor Blake — New York Times Bestselling Author, “Three Simple Steps”
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![Dan Heller]()
“Creating and delivering effective live presentations isn’t easy….and in the age of Covid and virtual presentation, the task is even harder. We enlisted Stephen to coach our sales and marketing teams on how to effectively present in front of that virtual camera. Stephen provided what I look for in a coach, and more. He accentuates the positive to build confidence but also identifies the areas of improvement each presenter needs. His very unique background imbues him with truly original techniques you won’t find anywhere else. He is 100 percent present and his full-fledged commitment to each member of the team, helped us deliver a top notch distributor summit! Thank you Stephen!!”
Dan Heller — Executive Vice President of Sales at Chateau Saint Michelle Winery and Estates
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![Francis Perrin]()
“I engaged Stephen to coach our entire team of speakers for our annual summit with an audience of more than 500 executives plus about 1,000 of our employees. Stephen coached and worked individually with all speakers, from brand managers to the CEO. The result was truly fantastic! Thanks to him, every presenter delivered a dynamic presentation that was genuine and built on each individual’s unique personality and style of expression. They were able to bring forth excitement, conviction, and true authenticity throughout the presentation. His significant contributions generated real and measurable results for the organization. Importantly, these newly acquired skills are going to stay with each of our team members for the rest of their careers. I would recommend working with Stephen to any organization that wishes to invest in the fullest development of their teams and deliver authentic, breakthrough presentations.”
Francis Perrin — Chief Marketing and Communications Officer, Ste Michelle Wine Estates
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![Linnea Hansen]()
“Stephen led a seminar for our corporate executives and marketing directors to improve the engagement and impact in our presentations. The year prior, we had invested in a lot of fancy production, lighting and multiple cameras. But this year, we reallocated that budget to include Stephen’s unique work. It paid off tenfold! You can have all the fancy production equipment in the world, but it all comes down to the person in front of the camera! His coaching took all of our virtual presentations to the highest level of engagement using a cognitive, personal style, 1:1 coaching and “hands-on” coaching the day of the recording: every take! This was definitely an investment in our business. But also an investment in our entire team toward their development as well. I grew personally and improved vastly from Stephen’s amazing coaching. I highly value his engagement and it was absolutely clear how much he wants us all to WIN. He learned our content, our meeting goals and dedicated himself to all of us, delivering. Thank you Stephen!”
Linnea Hansen — Vice President of Brand Marketing and Communications, Ste. Michelle Wine Estates
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“I appreciate his energy and enthusiasm. I’m working to adapt his feedback into my everyday professional speaking, too.” “I really appreciated Stephen’s insight given his unique background and experience. It's obvious that he’s passionate about this which makes the process so much more engaging.” “I really appreciate Stephen’s passion and felt really honored to work with him. He makes everyone feel special and it was fun to see how he worked with the group as a whole and with me personally.” “I Really enjoyed the process overall and I feel more confident as well in how I present myself. The real amazing part for me was being even more our true selves confidently which is just perfect.” “It was great to work with someone so supportive and it gave all of us, more confidence to trust our instincts and let our personalities come through.” “Stephen was such a great coach! He really believed in us, working with us personally to our own bent to push us to transmit emotion and feeling behind our words. Thank you for the amazing lessons and coaching!”
Olson Kundig Architects 11-Member Cohort Training
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![Rachel McLish]()
“You made stepping in front of the cameras easy with the wonderful advice and insight you provided! Thanks again for all your great help”
Rachel McLish — Action Film Star and Two-Time Miss Olympia
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![Dr. Howard J. Fullman, MD]()
“Thank you so much for all your great work preparing our physicians for the media launch of our new facility!” You were great in every way and were really sensitive with the doctors in helping them advance rapidly in their presentational skills. You helped make the launch a great success and we’ll call upon you again, Stephen!”
Dr. Howard J. Fullman, MD — Medical Director/Chief of Staff at Kaiser Permanente, West Los Angeles
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![Ron Seubert]()
“Your practical, enthusiastic approach made such sense and you made it easy to communicate authentic passion for what we’ve accomplished here at Applied Precision in live formats. Thanks again, Stephen!”
Ron Seubert — Chief Executive Officer, Applied Precision, Inc
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![Stephen Yamada-Heidner]()
“We asked Stephen to provide presentational and public speaking coaching to select members of our staff. Drawing from his presentational coaching experience as well as casting/theatrical work, he directed the individual staffers to draw on their own personalities and personal experiences in their speaking styles. He worked conveniently in-house with us, and the results were spectacular! We look forward to working with Stephen again!"
Stephen Yamada-Heidner — Principal at Olson Kundig Architects
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![A Michael Adams]()
“Even if you are a sophisticated accomplished orator, it is imperative you use Steve as a media coach. He spent several sessions of three hours video taping and coaching me. If my radio program has been a success, and I believe it has been, so much of the credit goes to Steve. His insights, understanding, direction, and wisdom have been key to an effective program.Whatever he's being paid, I'm sure it's not enough for the value he brings through coaching.”
A Michael Adams — President and Principal, Adams Financial Concepts; Host Friday 4-5pm “About Money” Show AM1300 KKOL
